CategoriesBella-Dura Home

Bella-Dura to launch Home line of residential fabrics

Bella-Dura is set to unveil a brand-new line of residential fabrics at the upcoming ITA Showtime, November 17-20. And the line will be introduced in concept at Casual Market Chicago in booth 7-8067 to get customers excited about what’s coming.

Designed toward today’s lifestyle, Bella-Dura’s Home collection features a blend of fibers, materials and colors specially created for residential interior and exterior environments.

“Bella-Dura is already a trusted brand in the contract and hospitality arena for its heavy-duty performance,” says Greg Thomases, vice president of Bella-Dura parent company, Swavelle. “We are really excited to now have an expanded offering that responds to the needs of the residential market—in look, feel and price.”

Developed to create harmony between beauty and performance, the collection is under the design direction of Sarah Keelen, Swavelle’s director of design for outdoor and performance, and features many outdoor patterns by Wesley Mancini.

“I’ve designed Bella-Dura fabrics for over a decade, but this new infusion of industry knowledge and investment from the Swavelle team feels like a game changer,” says Keelen. “What we are launching this Showtime feels fresh and sophisticated, yet fun, and reflects this new union. Customers can expect to see new colors, patterns and constructions each season as we continue to develop this brand. I’m thrilled for what feels like a natural evolution of the Bella-Dura brand—being able to offer customers a soft residential look and feel without compromising the performance we are known for.”

Mancini adds, “I’m excited to continue the outdoor look with the added support of the Bella-Dura and Swavelle teams. We’re now able to increase our color offering tremendously as a result of this unique combination.”

Patterns exceed a minimum of 30,000 double rubs and are spill-, stain- and fade-resistant.  The line has a five-year warranty, and like all Bella-Dura products to date, the line is all woven in the U.S.

“The needs of the residential market are slightly different from those in contract, and this line caters to the ultimate indoor/outdoor performance for residential,” Thomases explains.

The complete collection will launch at November Showtime, with over 50 new patterns in multiple colorways. Thomases will lead the sales effort.

CategoriesAcquisition

Swavelle and Mill Creek Fabrics expands business portfolio

New York – Indoor and outdoor performance fabric brand Bella-Dura and its parent company Wearbest Sil-Tex Mills have been acquired by Swavelle and Mill Creek Fabrics Inc.

“Swavelle is very excited about bringing an established and respected brand under its umbrella, adding to our ability to offer residential upholstery fabric produced in the U.S.,” said Greg Thomases, Swavelle’s vice president. “We have long been a player in the residential furniture, retail, wholesale industries and are a major supplier to the recreational vehicle trade. This acquisition significantly broadens our reach into the performance fabric market.”

Wearbest originally began as a company that served the high-end decorative residential market before tools were developed to create Bella-Dura, a specialty performance fabric suitable for both indoors and out. As the company has grown over the years, officials said, transitioning into a larger company felt natural.

“Over the course of the past few years, Wearbest and Bella-Dura have been taking steps towards elevating our brands and overall business in a smart and thoughtful way,” said Ari Gasner, president of Wearbest and Bella-Dura. “This decision was not only strategic, but naturally aligned in that Swavelle is a perfect extension of our company DNA.”

Bella-Dura will continue to be woven in its Garfield, NJ facility under the renamed Wearbest Weavers. Gasner, son of the company’s previous owner and CEO Irwin Gasner, will remain as an owner and president of the company. Susan Lobel, who was brought to the company in 2013 to oversee and develop Wearbest and its brands, will continue to manage its marketing.

Lobel says that current plans for the Bella-Dura brand include reinvigorating and growing its relationship with designers to help educate them on performance fabric attributes.

CategoriesAcquisition

Bella-Dura and parent company acquired by Swavelle and Mill Creek Fabrics, Inc.

Indoor and outdoor performance fabric brand Bella-Dura and its parent company Wearbest Sil-Tex Mills have been acquired by New York-based Swavelle and Mill Creek Fabrics, Inc.

“Swavelle is very excited about bringing an established and respected brand under its umbrella, adding to our ability to offer residential upholstery fabric produced in the U.S.,” says Greg Thomases, Swavelle’s vice president. “We have long been a player in the residential furniture, retail, wholesale industries and are a major supplier to the recreational vehicle trade. This acquisition significantly broadens our reach into the performance fabric market.”

Wearbest originally began as a company that served the high-end decorative residential market before tools were developed to create Bella-Dura, a specialty performance fabric suitable for both indoors and out. As the company has grown over the years, officials said, transitioning into a larger company felt natural.

“Over the course of the past few years, Wearbest and Bella-Dura have been taking steps towards elevating our brands and overall business in a smart and thoughtful way,” says Ari Gasner, president of Wearbest and Bella-Dura. “This decision was not only strategic, but naturally aligned in that Swavelle is a perfect extension of our company DNA.”

Bella-Dura will continue to be woven in its Garfield, New Jersey facility under the renamed Wearbest Weavers. Gasner, son of the company’s previous owner and CEO Irwin Gasner, will remain as an owner and president of the company. Susan Lobel, who was brought to the company in 2013 to oversee and develop Wearbest and its brands, will continue to manage its marketing.

Lobel says that current plans for the Bella-Dura brand include reinvigorating and growing its relationship with designers to help educate them on performance fabric attributes.

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